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Bookcrossing and shopdropping: real world social media
Over the holidays I picked up on an NY Times article that talks about the practice of “shopdropping,” which seems to always spike during the holidays. Shopdropping is when people bring something into a...
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Why my grandfather gets social media
On a recent trip to Norman, Oklahoma to see my grandparents, my grandfather and I got into a conversation about where I work and “what I actually do.” I would highly recommend to anyone who works on...
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Getting over ourselves, or why advertising works
I work in social media marketing, and as a result many more traditional marketers expect me to have a low opinion of old school advertising – which is usually characterized by the “30 second spot.”...
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